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If social media had a fan club, we’d be running it. Platform updates, the trends worth hopping on, and insider notes from the people behind some of your fave brands’ socials.

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( Latest )
Cover image for “Engagement Is a Lagging Indicator… Here’s What Actually Matters”
  • Strategy

Engagement Is a Lagging Indicator… Here’s What Actually Matters

Let’s start with a gentle truth that many social teams quietly know but dashboards rarely acknowledge.

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Cover image for “What Brands Think People Want vs. What People Actually Respond To”
  • Strategy

What Brands Think People Want vs. What People Actually Respond To

Most brands are marketing to a version of their consumer that doesn’t actually exist.

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Cover image for “Your Moodboard Is Killing Your Ideas”
  • Content

Your Moodboard Is Killing Your Ideas

This campaign looks familiar…

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Cover image for “The Realities of Filming in Public, Even as a Socially Anxious Gal”
  • Video

The Realities of Filming in Public, Even as a Socially Anxious Gal

From the diary of a chronically online social media manager.

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Cover image for “To Skip or Not To Skip: Instagram’s Rules of Attention”
  • Management

To Skip or Not To Skip: Instagram’s Rules of Attention

If a reel plays but nobody stays, did it ever really perform?

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Cover image for “Everyone Wants Community. No One Wants to Talk Back.”
  • Management

Everyone Wants Community. No One Wants to Talk Back.

Let’s get real.

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Cover image for “The Platforms Are Changing & So Should Your Strategy”
  • Strategy

The Platforms Are Changing & So Should Your Strategy

A breakdown of recent platform updates and what they actually mean for brands that want to lead, not follow.

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Cover image for “Co-Founders Katie & Lauren Tell Us What’s Next”
  • Strategy

Co-Founders Katie & Lauren Tell Us What’s Next

Looking ahead.

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Cover image for “The Art of the Afternoon Reset”
  • Management

The Art of the Afternoon Reset

From the diary of a chronically online social media manager.

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Cover image for “Why Low-Lift Content Is Eating High-Production Content Alive”
  • Content

Why Low-Lift Content Is Eating High-Production Content Alive

(Sorry not sorry.)

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Cover image for “Surviving Q1 Burnout”
  • Management

Surviving Q1 Burnout

As a chronically online social media manager.

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Cover image for “Rejection Is Redirection”
  • Strategy

Rejection Is Redirection

A founder’s perspective.

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