THE RIGHT CREATORS,NOT JUST THE BIGGEST.
We find, sign, brief and manage creators for beauty, wellness, fashion, lifestyle, entertainment and retail brands, then judge every partnership on what it actually did for the brand.
Most brands already work with creators. What they’re missing is a reliable way to choose the right ones, and to see what each partnership actually drove.
As an influencer marketing agency, our Partnerships team vets every creator on audience quality, content strength, brand fit, past performance and conversion potential, not follower count. Then we run the program end to end, without needing much management from your team.
Who to work with, on which platforms and with what brief, set against the goals of the campaign.
Creator shortlists built from audience data rather than follower counts, across TikTok, Instagram and YouTube.
Rates, deliverables, timelines and approvals agreed and signed before anything is made.
Clear briefs, content review and approvals, with one point of contact for every creator.
Single posts, series and ongoing creator relationships, from first outreach to final report.
Reach, engagement, clicks and sales tracked per creator, so each round of partnerships builds on the last.
We work with creators of every size, from nano and micro influencers with small, loyal audiences to established creators and global talent.
The right mix depends on the brief. A launch that needs reach calls for different creators than a product that needs trust. We recommend the mix, then show you what each tier delivered.
A good-looking post isn’t the result. We report reach, clicks and conversions for every creator, and look harder than the numbers: whether the comments came from real people, and whether the content looked like your brand.
What each creator delivered shapes who we work with next, and where your budget goes.
Creator programs work best together. These sit with the same Partnerships team.
Product sent with no fee attached, then tracking who posts without being paid to.
A steady supply of creator-made content for your feed, product pages and ads.
Creator affiliate programs: recruitment, management and performance tracking tied to sales.
Yes. We work with creators of every size, from nano and micro influencers to established creators and global talent, and recommend the mix based on the brief.
TikTok, Instagram and YouTube, plus Pinterest and Facebook when the audience is there.
Against the goals we agree at the start. We report reach, engagement, clicks and conversions for each creator, and check that the content fit the brand and that the comments came from real people.
Influencer marketing is paid: creators are contracted for agreed content. Product seeding sends product with no fee or obligation, then tracks who posts anyway. Many brands run both.
No. The Edit works for brands, not talent. We find and manage creators on our clients’ behalf.
Yes. Some clients run every channel with us. Others bring us in only for creator programs, alongside their in-house social team.
