The Edit The Edit
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Creator filming lo-fi social content for Moon

( About The Edit Media Group )

SOCIAL-FIRSTSINCE DAY ONE.

Founded by two childhood best friends in Los Angeles in 2018. Built on a shared belief that social media doesn’t just reflect culture. It helps shape it.

Lauren Fortner and Katie Durko, co-founders of The Edit
( Our story )

Two best friends.
One very big idea.

Long before The Edit, there were school projects, home videos filmed on their parents’ camcorders, and two childhood best friends who loved bringing ideas to life.

After college, Lauren Fortner and Katie Durko followed different paths into the world of marketing. Lauren built her career in entertainment, celebrity social media and influencer partnerships, while Katie developed her expertise in brand strategy and digital marketing.

In 2018, they brought their complementary strengths together to launch The Edit, united by one belief: social media shouldn’t be an afterthought. It should be at the heart of how brands connect with audiences, build communities and shape culture.

What began as an idea between two friends has grown into an award-winning, independent social-first creative agency, partnering with some of the world’s most recognizable consumer brands.

Today, The Edit brings together more than 20 specialists across Social, Creative and Partnerships. Headquartered in Los Angeles, with a creative studio in Santa Monica and team members across the US, we’re proud to remain independent, women-founded and women-led.

The Edit is WBENC-certified as a women-owned business.

( Founders )

Meet the founders.

Lauren Fortner

Lauren Fortner

Co-Founder & Co-CEO, Edit Media Group

Lauren brings a unique perspective to brand marketing, shaped by her early career in entertainment, celebrity social media, and influencer partnerships.

Before co-founding The Edit, she built and led the social media department at Primary Wave and founded Imprint Media, a boutique agency working with leading entertainment talent including Gabrielle Union, Gina Rodriguez, Mayim Bialik, and Madelaine Petsch.

Under her leadership, The Edit has expanded its social media strategy, community management, and influencer marketing capabilities, developing culturally relevant campaigns for leading brands across entertainment, beauty, and lifestyle. Her expertise in talent partnerships and digital culture continues to shape the agency’s approach to building meaningful connections between brands and their audiences.

Katie Durko

Katie Durko

Co-Founder & Co-CEO, Edit Media Group

Katie brings a strategic perspective to brand marketing, shaped by her early career in luxury fashion, public relations, and creative brand development.

A graduate of USC’s Annenberg School for Communication and Journalism, she began her career in luxury fashion at Burberry and Monique Lhuillier before founding her own boutique social media agency, where she worked with brands across fashion, hospitality, and lifestyle prior to co-founding The Edit with Lauren in 2018.

Under her leadership, The Edit has expanded its creative strategy, content production, and integrated campaign capabilities, developing original social-first entertainment formats and innovative brand storytelling for leading brands across entertainment, beauty, and lifestyle. Her expertise in creative direction and business development has helped establish The Edit as an award-winning agency recognized for its creativity, innovation, and growth.

Creator filming lo-fi social content for Moon
( How we work )

Different disciplines.
One shared perspective.

Great social doesn’t happen in silos.

Our Social, Creative and Partnerships teams work closely together, sharing insights, challenging ideas and building on what works. It’s a connected approach that makes our thinking sharper, our creative stronger and our work more effective.

1

Social-first thinking

Social isn’t an add-on. It’s where our thinking starts, shaping how brands show up, connect and grow.

2

Creativity with purpose

We believe great creative should do more than look good. It should connect with audiences, build brands and deliver meaningful results.

3

Insights that drive action

We don’t just report on performance. We use what we learn to challenge assumptions, refine strategies and find the next opportunity.

4

An extension of your team

The agility, collaboration and personal attention of an independent agency, with the expertise and capabilities to deliver at scale.

YSE Beauty campaign by The Edit
( Recognition )

Good work
gets noticed.

“The Edit is one of the most talked-about female-driven businesses out there.”

Forbes

ADWEEK Fastest Growing Agencies

Inc. 5000: America’s Fastest-Growing Private Companies

Inc. Female Founders 500

Inc. Masters

Inc. Power Partner

Fast Company Best Workplaces for Innovators 2025

Forbes “Agency Changing Los Angeles”

PR Daily Agency Impact Award

Fast Company Innovation Council

WBENC Certified Women-Owned Business

Also featured by Soho House, Female Founder Collective and the Content People Podcast.

( Join us )

Chronically online?
You’ll fit right in.

We’re always looking for curious minds, creative thinkers and people who love social as much as we do.

See Open Roles↗

( Contact )

Let’s make something
worth following.

For new business, partnerships and everything in between.

info@editmediagroup.com

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