To Skip or Not To Skip: Instagram’s Rules of Attention

If a reel plays but nobody stays, did it ever really perform?

[PLACEHOLDER: the full article from the Chronically Online Substack]

( Written by )

( Keep reading )

Engagement Is a Lagging Indicator… Here’s What Actually Matters

Let’s start with a gentle truth that many social teams quietly know but dashboards rarely acknowledge.

Most brands are marketing to a version of their consumer that doesn’t actually exist.

This campaign looks familiar…

From the diary of a chronically online social media manager.

( Contact )

For new business, partnerships and everything in between.